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Why do you need Instagram?
Why do you need Instagram?
suitable for you?
Read About Instagram
What is Instagram?
Given that the use of Instagram among individuals and brand owners is more than ever, knowing how to advertise in this communication network has become an important skill. If you are also looking to grow your business through Instagram, you need to know how to advertise in this virtual communication network in order to benefit from its successful results. To create ads on Instagram, you must create a business account on Instagram and advertise the desired post through the Instagram application. Hashtags and social media marketing are also very effective in increasing your advertising efficiency. The step-by-step guide below lists everything you need to create effective ads on Instagram.
Ad text on Instagram
You can only write 300 letters as text for your ads, so you need to make the most of your text and write everything that needs to be said for the product in an advertising and creative way. You need to write interesting points about your product for the audience and people who visit your page. Enter any special offers. Be sure to take a clear action. You can even use humorous captions and texts. Use your creativity and choose your text based on the tendencies and tastes of the target audience and customers.
Advertising prices on Instagram
Instagram is a platform for cheap advertising. Of course, the cost of advertising on Instagram depends on factors such as the type of page, the number of followers and influencers. These costs also vary depending on the type of advertising in the story, post or sponsorship. Based on this, prices can be from $20 to thousands of dollars.
Types of ads on Instagram
The type of advertising depends on different business and marketing goals and makes different contact options available to people. In this regard, Instagram, as the most widely used digital and social platform, offers several advertising formats as follows:
- Promotional Stories: Instagram stories are one of the most popular features on Instagram that can generate a lot of traffic.
- Photo ads: This is the most common type of advertising on Instagram, because people can use photos to advertise products, services, events and more.
- Video ads: Many brands today use video ads because the viewership rate is much higher than other models. Instagram typically allows you to post 30- to 60-second videos.
- IGTV Advertising: A relatively new feature for Instagram advertising, used by brands and influencers to send video content indirectly. These videos are also available to YouTube viewers.
Marketing and advertising on Instagram
Instagram marketing is not just a smart idea, it is an idea that is easy to implement. There are many options for promoting commercial content based on the brand. Instagram has 800 million active users and its rapid growth rate since 2013 is astonishing. Marketing and advertising on Instagram is often for brand growth, website traffic and generating new ads. Paying to create a promotional post, in addition to getting more brand visibility, gives you more control over who can see your post. Instagram, like other social media systems, lets you control your genders, age ranges, places, interests, behaviors, and more. You can even target a custom audience this way.
Advertising trick on Instagram
Proper planning and awareness of advertising tricks on Instagram can help your brand to be as effective as possible. To achieve this goal, follow these tips:
- Create a business account to access post statistics and traffic.
- Use a variety of Instagram features and tools. Many of these features are free on Instagram, use them to better interact with your users.
- Share promotional teasers to get more people to buy. Use all kinds of ads on Instagram.
- Use influencers who have a large audience to see more of your posts. Because people trust them more easily. This can ultimately help your brand last.
- Don't forget hashtags. Submit posts and stories at the right time and do not repeat them over and over again.
Advertiser on Instagram
Most digital marketing companies run ads on social networks such as Facebook and Instagram. But the most important thing to consider when choosing an advertiser on Instagram is to research and acquire information about their knowledge and skills. You need to hire people and companies for this purpose who have sufficient knowledge, expertise and experience in the field of social media marketing.They should be well aware of all the tools and tricks of Instagram and have a good interaction with users to better introduce the brand. They should also share their expert opinions and all the details of the ads with you.
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